Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases. They are seeking a Digital Media Analyst Intern to assist in leveraging data analytics to derive actionable insights for marketing strategies. The intern will work with various analytics tools and collaborate with team members to report on media performance and customer activities.
Responsibilities
Identify data patterns leveraging Adobe Analytics and PowerBI reports
Build out high-impact actionable insights
Plan & execute analytics and communication to various stakeholders
Monitor industry trends and competitor activities to provide insights that inform marketing
Creating reports from templates, adding actionable insights, identifying new trends, and enhancing reports with new visuals and data slices as needed
Leveraging Adobe Analytics to deliver actionable and comprehensive insights across organic and paid media (i.e. display, email, paid search, and social)
End to end process description:
Meet with team members to align on framework of analysis (key learning questions, appropriate key performance indicators, attributes to be measured, time frame, etc.)
Use tools/platforms to investigate customer activities
Summarize findings in a presentation
Identify most actionable findings
List potential next steps based on the findings/insights
Example projects may include:
Media performance reporting
Actions on website reporting
Qualification
Required
Ability to absorb logically structured information into analytical deliverables with established frameworks and tools
Agile Excel skills (pivots, index match, etc..) required
Knowledge of digital marketing channels (e.g., social media platforms like TikTok and Meta, paid search, programmatic advertising, and direct partnerships with publishers)
Strong analytical and quantitative skillset, including understanding of statistical significance, data storytelling, and the ability to derive actionable insights from complex datasets
Legal authorization to work in the U.S.
At least 18 years of age prior to the scheduled start date
Be currently enrolled in an accredited community college, college or university
In a Master’s degree program for one of these majors: Business Management, Marketing, and Related Support Services, Business statistics, Marketing/marketing management, Communication, Journalism, and Related Programs, Communication and media studies, Digital communication and media/multimedia, Public relations, advertising, and applied communication
Preferred
Prior experience in digital marketing analytics
Experience with the Adobe Marketing Suite or Google Analytics
Expertise with Business Intelligence tools: Power BI, Tableau, or Qliksense
Benefits
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
