Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases. They are seeking an intern for their Advanced Analytics & Orchestration group, focusing on marketing and data analytics to provide actionable insights and enhance media performance reporting.
Responsibilities
Identify data patterns leveraging Adobe Analytics and PowerBI reports
Build out high-impact actionable insights
Plan & execute analytics and communication to various stakeholders
Monitor industry trends and competitor activities to provide insights that inform marketing
Creating reports from templates, adding actionable insights, identifying new trends, and enhancing reports with new visuals and data slices as needed
Leveraging Adobe Analytics to deliver actionable and comprehensive insights across organic and paid media (i.e. display, email, paid search, and social)
Meet with team members to align on framework of analysis (key learning questions, appropriate key performance indicators, attributes to be measured, time frame, etc.)
Use tools/platforms to investigate customer activities
Summarize findings in a presentation
Identify most actionable findings
List potential next steps based on the findings/insights
Media performance reporting
Actions on website reporting
Qualification
Required
Ability to absorb logically structure information into analytical deliverables with established frameworks and tools
Experience with the Adobe Marketing Suite or Google Analytics
Expertise with Business Intelligence tools: Power BI, Tableau, or Qliksense
Agile Excel skills (pivots, index match, etc..) required
Knowledge of digital marketing channels (e.g., social media platforms like TikTok and Meta, paid search, programmatic advertising, and direct partnerships with publishers)
Strong analytical and quantitative skillset, including understanding of statistical significance, data storytelling, and the ability to derive actionable insights from complex datasets
Legal authorization to work in the U.S.
At least 18 years of age prior to the scheduled start date
Be currently enrolled in an accredited community college, college or university
In a Master’s degree program for one of these majors: Business Management, Marketing, and Related Support Services, Business statistics, Marketing/marketing management, Communication, Journalism, and Related Programs, Communication and media studies, Digital communication and media/multimedia, Public relations, advertising, and applied communication
Preferred
Preference for candidate with prior experience in digital marketing analytics
Benefits
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
