Butterball is the largest producer of turkey products in the U.S., and they are seeking a Brand Management & Innovation Intern for the summer. This role will provide project management support for various marketing initiatives and offers a hands-on learning experience in brand management and consumer research.
Responsibilities
Project management and coordination, including executional tasks for both teams including coordination of cross-functional developmental team meetings, creation of meeting recaps with definitions of critical next steps and timeline development.
Collaborate to create, execute and analyze results of consumer research projects ranging from category opportunity analysis to consumer taste panels.
Analysis of syndicated data to identify category business threats and opportunities, presenting to brand and innovation leadership.
Sales and business support activities like the development of selling stories and hype sheets for key initiatives.
Participate in the development of consumer marketing communications programs to drive the base business and launch innovations including collaboration with the Integrated Marketing Communications team and our agency partners.
Support processing of marketing investments with vendors and the upkeep of marketing budgets.
Qualification
Required
Currently seeking MBA or other marketing master’s degree program student for long-term internship (multiple semesters)
Professional, self-motivated and able to work independently or with a group
General understanding of the marketing function, ideally brand development, product management and new product innovation
Excellence in working with a cross-functional team and building highly effective relationships with key stakeholders
Eye for details and an ability to work constructively with cross-functional teams
Excellent written and verbal communication skills, including presentation building
Superior project management and coordination capabilities--must be able to keep organized and drive timelines
Preferred
Benefits
Professional development
Access to senior leadership
Networking opportunities
Sponsored events outside of work
Butterball is the largest producer of turkey products in the U.S.