Intern, Marketing & Public Relations
US DC Main Office
Internship
Hybrid
$15/hr - $37.50/hr
Intern Level
The American Bankers Association (ABA) is a leading banking trade association in Washington, DC, seeking a Marketing & Public Relations Intern. This internship offers students the chance to work on significant projects, connect with leadership, and contribute to various marketing initiatives.
Responsibilities
- Assist in marketing projects such as drafting copy and directives for copywriters, email marketing, direct mail, website organization, research and project management.
- Copy proofing and managing graphic design projects.
- Compile and analyze campaign metrics and provide reporting and recommendations based on findings.
- Work on projects for ABA’s America’s Banks reputational campaign, including researching stories, bank outreach and organizing and developing content.
- Support ABA’s social media initiatives including brainstorming ideas for Instagram that includes sharing intern related content, execution of “Takeover Tuesday” campaign with interns, monitor member banks weekly through ABA Twitter lists and look for user generated #AmericasBanks content that ABA can use on our own social media channels.
- Assist with PR mailings & clippings.
Qualification
Required
- Deadline driven
- Ability to multi-task and work in a fast-paced environment
- Strong verbal and written communication skills
- Excellent organizational skills and keen attention to detail
- Strong Word, Excel, and PowerPoint skills
- Excellent customer service skills
- Sophomore/Junior/Senior standing with a major in Marketing, Communications, Business or Advertising
- Minimum 3.0 GPA
Preferred
- Experience working with various social media platforms in a professional context is desirable