Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices. The Branding Specialist Intern will support brand governance, communications, and platform management while developing brand expertise and ensuring brand alignment.
Responsibilities
Brand governance Monitor, review, and respond to governance-related requests received through the Brand Help Desk and route complex questions to appropriate team members as needed
Identify gaps in guidelines based on real-life applications received through the Brand Help Desk
Continuously develop brand expertise and apply learnings to drive consistency within the Lenovo brand
Support the development and implementation of brand governance processes
Support brand advocacy initiatives and tasks as assigned
Proactively audit Lenovo-branded content to ensure brand alignment
Brand communications Coordinate content for the ‘Unboxing the brand’ newsletter to the broader marketing organization on important brand updates
Maintain distribution lists for two target audiences (WW employees and creative agencies) on internal and external platforms
Brand platform management Review content and participate in site audits/QA of Brand World platform and brand resources (PDF toolkits, templates, tools, etc.), assess for necessary changes and/or outdated/inaccessible content
Review and analyze Brand World site analytics, assess for trends/impact and craft actionable insights
Qualification
Required
Currently enrolled in a relevant academic program (e.g., marketing, communications, graphic design, business)
Preferred
Strong interest in branding, marketing, or related fields
Excellent communication skills, both written and verbal
Creative thinking and problem-solving abilities
Basic understanding of branding principles and concepts
Ability to work independently and collaboratively within a team
Attention to detail and a keen eye for design aesthetics
Enthusiasm for learning and willingness to take on new challenges
Benefits
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
