Responsibilities
- Own execution of manual and automated email, SMS and app push campaigns within Salesforce Marketing Cloud & Attentive Mobile platform, including:
- Quality assurance and change management for 20-25 email/mobile campaigns/week
- Audience assignment and filter creation
- Deployment scheduling
- Testing execution
- Campaign monitoring, including matching deployment reporting to planned audience size and deliverability
- Collaborate with MarTech partners ensure email technology is implemented correctly and functions within typical campaign cadence
- Collaborate with marketing partners to support new initiatives and innovation within email & mobile campaigns, own necessary steps for execution
- Support updates providing guidelines and status updates to key partners
- Able to collaborate quickly and effectively to support business needs
- Coordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per week, with emphasis on automated journeys
- Track assigned email & mobile campaigns throughout the development process via Jira
- Along with Customer Communications manager, escalate and address campaign risks
- Maintain understanding of competitor programs. Review macro retail trends as well as YOY competitor programs and promotional changes; understand potential impact to CRI and make appropriate recommendations
Qualification
Required
- Strong desire to learn along with professional drive
- Solid understanding of different marketing channels
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Ability to multi-task and take initiative
- Analytical mindset and good organizational skills
- Ability to prioritize, multi-task and meet deadlines
- Passion for the marketing industry and its best practices
- Enrollment in a Bachelor/Master’s degree program at the time of the internship (certificate programs are not eligible)
- Availability to start on the designated start date in May
- Availability to work for a minimum of 10 out of the 11 weeks of the defined internship period which runs from May-August
Preferred
- Working toward a college degree, preferably in a related field (e.g., English, Marketing/Communications, or Public Relations)
- Minimum cumulative GPA of 3.0 (3.2 strongly preferred)
- Previous internship or related experience in marketing or communications is a plus
Benefits
- Career Development
- Carter’s University
- Toastmasters
- Mentorship programs
