Sensata Technologies engages in the design, manufacture, and distribution of sensors and electronic controls. The Digital Communications - SEO Intern will work on various SEO-related projects, gaining hands-on experience in search engine optimization and digital marketing strategies.
Responsibilities
Become familiar with Sensata’s existing SEMrush account and digital marketing strategy.
Monitor SEO dashboards to track keyword performance, backlinks, and overall health of SEO efforts.
Conduct keyword research and analyze the performance of current keywords used in Sensata’s content and online presence.
Analyze Semrush reports for areas of improvement
Conduct an SEO audit on the current site to identify any current issues with the sites architecture that may impact SEO efforts. Areas to evaluate include use of page titles, content length, image links and titles, and URL structures. The results of the audit will help to identify problem areas and to set benchmarks for comparisons.
Help to define our most valuable pages to focus efforts on and help to generate a content update schedule.
Identify high-value, high-traffic keywords and suggest potential content topics and SEO strategies to drive organic growth.
Collaborate with the marketing and content teams to align SEMrush insights with ongoing content creation and optimization strategies.
Implement technical SEO improvements based on SEMrush audit recommendations (e.g., fixing broken links, improving site speed, mobile optimization).
Provide actionable recommendations based on the performance and strategies of competitors in the same sector.
Track SEO progress and report on key performance indicators (KPIs) such as organic traffic, bounce rate, and search rankings.
Offer recommendations for improvement based on findings from SEMrush reports and ongoing analysis.
Qualification
Required
Basic understanding of SEO principles and best practices.
Strong analytical skills and the ability to interpret data to make actionable recommendations.
Good communication skills, both written and verbal.
Proactive mindset with the ability to work independently and collaboratively.
Must be currently pursuing an undergrad or masters level degree (e.g. MBA) with interest or focus in digital media from an accredited program
U.S. citizen or U.S. permanent resident is NOT required for this position, however proper work authorizations will be required.
Preferred
Familiarity with SEMrush or similar SEO tools
Benefits
Sensata Technologies engages in the design, manufacture, and distribution of sensors and electronic controls.
