Intern: Marketing Automation and Analytics
Columbia, MO
Internship, Full-time
Onsite
$18/hr - $18/hr
New Grad Level
EquipmentShare provides solutions to construction companies and equipment rental businesses through the use of technology. EquipmentShare seeks a Marketing Automation and Analytics Intern to support our marketing team by building automated workflows and gathering key performance data across channels.
Responsibilities
- Assist in the creation, testing and optimization of automated workflows to streamline marketing tasks and campaigns.
- Collaborate with team members to identify repetitive tasks and develop automated solutions, enhancing productivity across the marketing team.
- Monitor and report on key performance indicators (KPIs) for various campaigns, providing insights on trends and areas for improvement.
- Maintain and update reporting dashboards, ensuring timely data for stakeholders.
- Assist in data cleaning and preparation, ensuring accuracy for reporting and analysis.
- Conduct research to recommend best practices for automation tools and analytics frameworks.
Qualification
Required
- Basic knowledge of automation tools and Artificial Intelligence Large Language Models.
- Proficiency in Excel or Google Sheets for data analysis; familiarity with data visualization tools (e.g., Tableau, Google Data Studio) is a plus.
- Strong analytical skills with the ability to interpret data, identify trends and make recommendations.
- Basic understanding of workflow automation and marketing analytics.
- Excellent communication skills and attention to detail, with the ability to present data clearly and concisely.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Currently pursuing or recently completed a degree in marketing, business, data science or a related field.
Preferred
- Prior experience with automation, analytics or data management is an advantage.
- A portfolio of relevant coursework or project experience is a plus.