Keysight Technologies is an electronic measurement company focused on technology innovation across various markets. The Brand Team Intern will support internal branding initiatives and marketing campaigns, helping to develop brand tools and analytics that enhance employee engagement and brand alignment.
Responsibilities
Assist in planning and executing internal branding initiatives and marketing campaigns to enhance employee engagement and brand alignment.
Develop brand enablement tools and resources that empower employees to understand, communicate, and advocate for the brand.
Support the creation and management of a brand KPI dashboard, leveraging marketing and analytics skills to track performance and measure brand impact.
Conduct research and gather insights to optimize internal branding strategies and campaign effectiveness.
Collaborate with cross-functional teams to ensure brand messaging is consistently applied across internal and external touchpoints.
Help analyze brand performance metrics and provide recommendations for continuous improvement.
Assist with other branding and marketing projects as needed to support the broader brand strategy.
Qualification
Required
Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field at an accredited U.S. college or university.
Strong understanding of marketing principles, branding, and campaign management through coursework or prior experience.
Excellent communication and organizational skills, with the ability to manage multiple projects and meet deadlines.
Proficiency in Microsoft Office (Excel, PowerPoint, Word);
Passion for branding and a keen interest in internal marketing and employee engagement.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Preferred
Experience with marketing analytics, data visualization, or performance tracking tools is a plus.
Familiarity with design or analytics tools (e.g., Canva, Tableau, Google Analytics) is a bonus.
Benefits
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
Keysight Technologies is an electronic measurement company.
