Edgewell Personal Care manufactures and markets a diversified range of personal care products. The Organic Search Optimization Intern will enhance Edgewell's online visibility by analyzing organic search data and optimizing web content for search engines.
Responsibilities
Support Digital Search & Performance Marketing tasks for lines of business, including Shave, Grooming, Sun, and Skin.
Conduct analysis of organic search data sets, including keyword performance, keyword ranking, and website traffic to provide actionable insights to cross-functional teams (Brand Strategy, Innovation, eCommerce Sales).
Use data from eRetail traffic and sales and Google search to inform content creation and contribute to new and existing product copy optimization.
Audit current product detail pages (PDPs) and look for opportunities to improve descriptions with SEO keyword optimizations and other relevant updates (e.g., How to, Q&A).
Leverage Generative AI to help with optimizations across eRetail platforms (e.g., Amazon) and brand sites (e.g., schick.com).
Qualification
Required
Currently pursuing or obtained a Bachelor's degree in Marketing or a related field.
Proficiency in Microsoft Excel and PowerPoint.
Strong analytical skills and the ability to work with large sets of data.
Willingness to collaborate with team members from various disciplines.
Excellent written and verbal communication skills.
Ability to blend creativity and analytical thinking to derive actionable insights.
Preferred
Understanding of SEO basics.
Experience with data analysis.
Experience with eRetail platforms such as Amazon, Walmart, Target.
Familiarity with any 3rd party digital measurement tools.
Benefits
Edgewell Personal Care manufactures and markets a diversified range of personal care products.
